Campaign
Ten posters, one city.
From 23 October 2026, ACQUA REAPER will be on display in Berlin — ten designs in the brand’s signature style, plus five large-format pieces. Here they are all.
01What this is about
Not just a product promise. A way of thinking.
Most drinks posters show a misted-up glass and claim freshness. These ones don’t make any claims — they express what we believe in, in the handwriting we’ve used since day one: black, handwritten, without any glossy finish.
The can appears, but it isn’t the main focus. The focus is on a sentence. Anyone who reads it and scans the QR code ends up here.
02The Motifs
All ten.
Ten designs in DIN A3 format for display, plus five in DIN A1. Each poster features a QR code that links to acquareaper.de.
03What lies behind it
Six flavours, no sugar, no sweetener.
That is the only claim the campaign makes, and it is stated on every can: no sugar, no sweeteners, no more than 1 kcal per 100 ml. The contents of each variety, including ingredients and nutritional values, are listed on the product pages.
The map under ‘Where to buy’ shows where the cans are located in Berlin. You can read what has been written about us in the press.
Have you seen the poster?
Take a photo of it, tag us — the best sightings will feature on the homepage. And if you want to know where the can is round the corner: the map will tell you.