What we stand for
We have the most boring product — and tell the most exciting story.
We don’t come from the drinks industry, but from the worlds of music and brand management. In the water sector, there isn’t a single lifestyle brand that remains affordable — there’s a gap in the market, and that’s where we fit in.
Our stance.
ACQUA REAPER doesn’t come from the drinks industry, but from the worlds of music and brand management. In the water sector, there’s no lifestyle brand that remains affordable: if you want to make a statement, you pay a premium; if you want something cheap, you get something run-of-the-mill. There’s a gap in between — and that’s where we fit in.
Our mission
The radically honest alternative to the sugar industry: no compromises, no hidden ingredients, no health lies. Banishing sugar and superficial wellness promises from the drinks shelves — rebellious, provocative and uncompromisingly honest.
Our vision
Freeing Germany from sugar. A world where drinks are honest and nobody has to make compromises any more. Becoming the leading drinks brand for health-conscious consumers — and driving market innovation to places no one else has taken it before.
No sugar is the starting point. No sweetener is the goal.
By now, everyone has got the hang of sugar-free products. Sugar-free is the next big thing — and that’s an area where there’s still very little competition. When it comes to the ‘Energy – Blackcurrant & Pomegranate’ flavour, there is still no other supplier that manages without both ingredients.
Whoever shows us
People and brands are showcasing ACQUA REAPER of their own accord — in collaborations, on posters, on the shelves. You can find out who they are under ‘Brand Ambassadors’. You can find us wherever these people are anyway — the dates are listed under ‘Events’. What others have written and broadcast about it can be found in the ‘Press’ section. Since 23 October 2026, ten designs have been on display in Berlin — all of them can be found on the Berlin poster campaign page.
We need to cut out sugar.
This isn’t just for show – it’s the product: six flavours, zero grams of sugar, no sweeteners. Have a go.
